120% Lino

Alberto Peretto’s love for linen was born from a defining moment in London, when a beautifully tailored jacket captured his attention in a bustling market. Inspired, he founded 120% LINO with the vision of transforming linen into a sensory and visual experience. The brand’s light, airy, and breathable T-shirts, button-downs, shorts, and trousers envelop the body with effortless comfort, radiating a relaxed yet refined Italian sophistication. Discover versatile pieces that seamlessly transition from smart-casual daywear to evening elegance, embodying the spirit of la dolce vita.