Daily Paper

Shining the spotlight on African culture, Daily Paper offers a fresh take on the urban aesthetic. Founded in 2012 by three childhood friends, this Amsterdam-based brand began as an edgy pop culture blog. Growing organically through an engaged community keen to buy the trio’s first set of “merch”, Daily Paper is now a buzzing fashion label with global collaborations under its belt. The founder’s family roots in Ghana, Morocco, and Somalia send African beats through the brand’s streetwear range, with traditional motifs and prints presented through a sharply focused contemporary lens.