Asics

When Kihachiro Onitsuka founded Asics in 1949, he had a dream of nurturing good health through technologically advanced sports apparel. A sound mind in a sound body has been the brand's philosophy for over seven decades and still shapes Asic's motivations. Today, the ASICS Institute of Sports Science innovates the brand's latest sports shoe designs, including their gel technologies which absorb impact, cushion, and provide targeted areas of bounce. These performance-enhancing sneakers are designed to be supremely comfortable and boast the edgy aesthetic preferred by fashion-forward fitness enthusiasts.