Beams+ pays tribute to laid-back Americana, infusing its collection with a nostalgic charm where plaid, knits, and rugged silhouettes take center stage. An offshoot of the renowned Japanese brand Beams, Beams+ launched in 1999 with a mission to preserve classic American menswear. Functional shirts, jackets, sweaters, and trousers offer a rugged yet refined aesthetic for the modern man. The strength of the Americana style is enhanced by contemporary tailoring and meticulous attention to detail, hallmarks of the parent brand’s craftsmanship.