Mad Paris

MAD Paris proves that even the classics can be improved upon, born of a passion for emblematic, prestige watches. By audaciously challenging the confinements of horological traditions, MAD allows its clientele to create a unique timepiece that extends their unique personality—customising and enhancing, whilst maintaining the original defining qualities of the piece. From Rolex to Audemars Piguet, pre-owned watches are altered with DLC coating, diamonds, precious stones, and much more. When it comes to innovation, the sky’s the limit.