Mad Paris

Disrupting the genre with flair, MAD Paris brings avant-garde design to haute horlogerie. The premise is simple: breathe new life into high-end timepieces. Working with titans of industry like Audemars Piguet and Patek Philippe, MAD Paris takes popular high-end timepieces and customises their aesthetic, appealing to a contemporary, epicurean eye. Their clean and streamlined style transforms traditional metal bracelets and cases into matte masterpieces that turn a luxury watch into a coveted, limited-edition piece for collectors and horology enthusiasts alike.