Nike

The uncontested giant of sportswear, Nike and its famous Swoosh logo is instantly recognisable in all corners of the globe, standing for athleticism, agility and quality design. As a pillar of sneaker and streetwear culture, the mammoth label is now one of the most coveted and widely worn in the world. Founded in 1971, it's maintained its fresh vibe over the decade's thanks to its collaborations with fashion youth culture icons like Kanye West, Drake, Virgil Abloh, Dior and Swarovski.