Vetements

After debuting in 2014, VETEMENTS which translates to ‘clothing’ in French, catapulted to cult status thanks to its reputation as the ultimate “fashion disruptor.” The largely anonymous Paris-based collective, led by Creative Director Demna Gvasalia, focuses on individual, impactful pieces with immediate appeal rather than seasonal collections. Eschewing tradition and the stuffy premises of haute couture, the brand blends luxury and experimentation. Dramatic cuts and deconstructed streetwear are immediately elevated with vivid touches of embroidery and masterful embellishment, transcending fleeting trends.