Vilebrequin

Capturing the spirit of St Tropez in the 70s, Vilebrequin crafts vibrant swim and casual wear for the modish modern man. The brand was founded in 1971 by Yvette and Fred Prysquel. Her fashion design prowess and his photographer's eye proved to be a winning formulation, as Vilebrequin grew from a single store in St Tropez to a global luxury brand. Their French Riveria chic has been a coveted aesthetic for nearly five decades, celebrating outspoken colour palettes and retro silhouettes. Today, the turtle emblem has become synonymous with the brand for an instantly recognisable Vilebrequin beach look.