Sporty & Rich grew from Emily Oberg's popular Instagram mood board, which captured the ambience of the closing decades of the 20th century. Attuned to her online followers, Oberg launched a successful athleisure line in 2015, again capturing the aesthetic essence of those nostalgic years. Inspired by sports icons from that era and preppy country club dress codes, the trendy 90s-coded athletic tops and bottoms in the range are crafted from high-quality, cotton-rich materials. With sustainability at the heart of the brand, these long-lasting pieces are designed to be treasured for a lifetime and only get softer and cosier the more you wear them.